Russian Ninja

First product released by Stuffed Guys (in what I call “Phase 2″ of the company’s life) was Stuffed Tracker 2.0.

I remember the fear that I had right after the release. There were no sales for maybe 20 first days, we had no evidence that anybody would purchase our software at all. This was very depressing time, especially since we’ve almost burned through all of our money by that time (Stuffed Tracker 2.0 development took about 9 months and we were developing our second product, Factory Nova, in parallel as well).

When one late evening, when I was already at home, I’ve finally got an email notification from ShareIt that somebody just made the first purchase of our product I’ve experienced one of the happiest moments in my life. And I was not the only one so excited, when I’ve sent a text message to Ivan’s mobile (Ivan is the Stuffed Tracker’s one and only programmer) that we’ve just got our first sale, he immediately called me back, although he was out of the city and it was really late at night!

After the first sale, people started purchasing Stuffed Tracker licenses regularly, but for many months, at the beginning of the month, when, for example, we were not getting any sales for the first five days, the fear that there would be no more purchases was returning to me again and again. It seemed that although we had purchases before already, it didn’t prove anything — maybe that was a coincidence, a fluctuation and nobody would buy anything anymore.

Only after five or six months I finally got a feeling that sales won’t stop, that it’s a trend and not a random fluctuation, that we’ve created something that people really want to buy and that the whole products business model works.

I hope this small story will help to build confidence in someone who is only preparing their first software product for a launch. Just create a great product (don’t forget to market it too!) and the sales will come. Guaranteed.

Whatnot Software Business, Stuffed Guys, Stuffed Tracker