One key feature to differentiate your new product
December 28th, 2008
I think Eric Sinc is right in this video — the best way to compete when you are introducing a new product is to pick up one feature from all the features that your competitors have and do it much much better.
From my experience with software products I can see that this should work. You build your product with the main focus of doing only one thing much better then your competitors, this immediately differentiate you from them. And, of course, you can always then extend your product to do all the same things your competitors do if your users would want that. But one key feature will help you tremendously to position your product correctly when it is only launching.
